House of Hackney

By nicola
131-132 Shoreditch High St, E1 6JE
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Sat 9:30am – 7pm Sun 11am – 4pm

WDo you believe in ‘less is more’ or are you in the opposite camp that thinks ‘less’ is frankly a reet old bore? Ever since the influx of identikit home makeover programmes in the late nineties, Britain’s had a twisted decorating relationship with the spectrum’s dullest shade – beige. But whatever your personal stance on nothingy neutrals, House of Hackney is the absolute antithesis of wishy-washy. The label brazenly set out to “take the beige out of interiors”, and that they most certainly do. Their flagship store brings you acid-trip interiors and maximalist fashion ranges: monochrome stripes emblazoned with colourful images of animalistic debauchery, a slick selection of Bet Lynch-inspired animal prints, and a riotous mash-up of seventies palm leaves. Meanwhile, granny chintz is layered thickly, daringly and satisfyingly over itself until entire objects completely disappear, camouflaged by pattern. One thing’s for sure – House of Hackney is not for wallflowers. There’s absolutely nothing shy about their sense of style: it’s bold, beautiful and positively bigoted against beige.