The Jones Family Project

78 Great Eastern Street, Shoreditch, EC2A 3JL
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At a time of year when juicing, fasting and sobriety reign supreme, The Jones Family Project is unapologetically perverse. Colossal slabs of beef, fresh seafood and rich, smoky cocktails populate the menu. The space is huge, with an upstairs bar complimenting the sprawling, multi-faceted dining area. The vastness of the space is expertly managed to give a sense of privacy and intimacy. Moveable cordons sever parts of the room that are surplus to requirements on any particular evening. There is booth seating along with several high tables, through which trees grow. Several enormous, ceramic cylinders adorn the corners of the room that, along with the plant life, give an almost al-fresco, Grecian feel to the interior. Fittingly, what comes next is a feast of classical proportions. The starters are incredibly generous. The steak tartare or goats cheese and cranberries, measure up just short of mains. The restaurant is teeming with people, just like you, who are flaunting January and all of its arbitrary associations, so why not go all in? We followed our starter with a slab of sirloin that took a full hour to consume. The perfectly seasoned, seasonal veg that accompanied the steak almost stole the show. Unsurprisingly, there was little room for dessert. Instead we busied ourselves with the cocktail list. The smoked boulevardier matched perfectly with the coffee and we slumped, under our tree, pausing before braving the biblical winds outdoors.