Everyone’s favourite photo sharing app is hosting an ‘irl’ shopping experience like no other on Friday and Saturday, when it’ll be transforming a ‘highly instagrammable’ Covent Garden venue into a picture perfect pop-up shop where you can browse, try and buy pieces from selected fashion, beauty and lifestyle brands – all while racking up plenty of eye candy for your feed.
The two-day event will showcase some of Instagram’s best loved brands, including RIXO, Never Fully Dressed, Scamp & Dude and Carrie Elizabeth, as well as a smattering of cult brands such as Oh Squirrel, whose handmade stationery and gifts have long been an insta-hit. Owner and designer Katie Wagstaff will be presenting her brand’s latest range alongside other insta-innovators who’ll be on hand to share tips on building a business on Instagram, so this is a great opportunity for anyone who’s considered selling on the app.
Snap up a ticket here.
By Abi Silvester