Willem Barentsz Jasmine Trail

Various
Food/Drink,CocktailsSaturday May 27
willem-barentsz-cocktails-13


Where?
?When

Until 17 June 2017

?How Much

Various



By Ben


Where?

When?

Until 17 June 2017

How Much?

Various

Marketing done right: English gin-maker Willem Barentsz has come up with a very crafty way of inticing you into drinking its produce.

The Jasmine Trail, rolled out this week, is a new promotional effort in partnership with four bars across London, each serving a different bespoke gin cocktail. But what’s in it for you? Pick up a Jasmine Trail treasure map – available at any of the bars – and┬ásnap a pic of yourself slugging on a cocktail in all four of the bars, tag that sh*t on social media (#WBJasmineTrail #WillemBarentsz), and you’ll be in with a chance of winning a flight to absolutely anywhere in the world.

Participating bars: The Graphic Bar in Soho, The Distillery in Notting Hill, TT Liquor in Shoreditch and 214 in Bermondsey.

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